subject: Colours - A Significant Component in a Trade Mark [print this page] LESSONS LESSONS
The decision in this case confirms that a color can be used as a trade mark. This judgment will give an impetus to brand owners to protect non-traditional marks by adopting colors.
Increasingly, color marks have started playing a vital role in a company's branding strategy. Companies should make all efforts to promote the mark from the very beginning to ensure that the color mark is distinctive.
