subject: Advertisers Encouraged To Keep A Close Eye On Media Dollars [print this page] Ensuring impact, value and return on investment is imperative to success.
A generation ago, business owners had few venues for marketing campaigns, radio, print and television, just to name a few. Advertising costs have risen significantly and technology has provided the means for consumers to skip television commercials, MP3's, IPODS and Streaming Music has depleted the number or radio listeners. Newspaper and magazine subscriptions have also suffered. Advertising opportunities are more wide spread than ever and could be a secure investment, or a gamble.
Advertising is crucial. Word of mouth is the prefered method but takes time to build, and may be practically non-existent for a new business. In order to grow your customer base quickly, you must advertise. Effective advertising and accountable advertising is attainable. Plan your advertising campaign and track your results.
ACI Call Tracking records in bound and out bound calls, which, in addition to holding employees accountable and maintaining a higher standard for customer service, holds your advertising accountable. By assigning the business's ad its own unique phone number, the
efficiency or productivity of the ad or marketing campaign can be assessed simply as each call is traced, tracked and recorded.
Call tracking identifies the advertising source, giving you the ability to measure the results of each ad and calculate your cost per lead. Call tracking also enables you to return missed calls and recover lost sales leads.
ACI Call Tracking provides call recording, inbound and outbound call tracking, web tracking, and local numbers at no extra charge. Local numbers help customers feel that they are dealing with a local company that will be responsible to their needs. Porting existing numbers to call tracking numbers is easy. ACI Call Tracking can transfer existing lines in three to five days and allows you to retain ownership of that number.
Our generation has produced a new brand of entrepreneurs. We own stores without walls. We operate businesses sometimes exclusively online with our blogs, and websites. ACI Call Tracking provides its website owning clientele a unique "Chat Feature" enabling its client's administrator, webmaster, or any of its employees to receive and respond to text communications from multiple users.
Plan your marketing campaigns carefully considering your target audience. Don't advertise where you won't be heard or seen by consumers who need the product or services you have to offer. Repeat what works; don't repeat what doesn't work. More and better information leads to better decisions. No information leads to guessing.
Ensure impact, value and return on your investment by holding your advertising and employees accountable.
