subject: 5 Main Reasons Network Marketers Fail [print this page] Human beings are perplexing creatures and so it is always a little risky to just make generalizations. Over time, however, a pattern emerges and we can get a very clear idea why so many people start in network marketing and then stop.
Crippled by rejection from close family members and their warm market.
When someone is first introduced to a business opportunity they become very inspired mainly by the compensation possibilities to start recruiting right away. Many companies will instruct you to start with a list of your warm market and work from there. Even though this is a reasonable approach, rejection from this group can be very discouraging and most people stop there. This means that the majority of recruits will give up after speaking with their siblings for example.
Only recently has Network Marketing become noticed as a viable and respected profession.
Impractical expectations for too early results with too little effort.
Depending on the way in which the business is presented, one can get the feeling that there is not much work involved. When starting recruits realize that considerable networking and marketing is involved in Network Marketing, frustration quickly sets in. There is work involved, and any business that presents a plan to you and says that you don't have to do anything is probably shady. All prosperous network marketers worked for their success.
Too little focus.
Numerous network marketers have gained a reputation of moving around and changing companies like they change clothing. At least this refers to those who flirt with success but never reach it.
The rule of thumb here is that you should establish yourself in one solid company before attempting other companies. And if you do work more than one opportunity, make them complementary to each other.
Failure to work an easy to duplicate recruiting approach.
With the advent of the Internet, Network Marketing has come a long way from the hotel meetings and house to house presentations. Doing these presentations was very overwhelming to some people and so the recruiting chain often broke along the way. The point here is that if the recruiting process does not have a system that anyone can comfortably do, it will come to a screeching halt. Good network marketers know that a basic system must be in place or the trainer's efforts will not be properly duplicated. If the impression is given that a recruit must become an instant public speaker, giving motivational speeches at the local Marriott, they can be easily scared off.
You have to take the time to learn the system that has been field tested, rather than trying to invent your own techniques. This does not mean that you should not be imaginative, but there is no need to reinvent the wheel either, so be teachable.
Baby-sitting of down line consultants.
Teaching is surely a part of the strategy of building a strong team. Some folks make the mistake of doing too much for their down line members thinking that if they did not their sign ups will quit. This usually backfires, however, because the down line members become lazy and rely too heavily on their up line and rarely grow strong enough to build their own teams. There is only so much one can do for someone and no more. These do nothing over-dependent down line members can become a liability instead of an asset to your team. So avoid the desire to micromanage your team; you will get burnt out. Teach your down line to fish instead of fishing for them.
