subject: SEO and PPC: Which Is Best For The Search Engine Marketing Beginner? by:Arvind Sharma [print this page] The debate is on! Yes! The most sought after debate over the internet is not among companies but between the two online marketing options: PPC and SEO. Almost all internet users when searching for any particular information type a keyword and it enables search engines to generate result pages which have pay per click advertisements as well as natural organic listings.
PPC and SEO are two distinct sides of a single coin and are a vital element of foremost Search Engines and help in increasing your all-round brand visibility. Research shows, around 60% of search engine visibility depends on efficient PPC vis--vis SEO. Another search result survey proves that around 70% of all clicks confirmed from different search engines happen through SEO. Hence establishing the fact that SEO clicks are actually able to bring round 25% extra than PPC clicks.
There are various benefits of using a SEO. Firstly SEO campaign listings have a distinct psychological advantage compared to sponsored links. SEO's can be a long term venture which helps in increasing the Page Rank. SEO's have resulted in maximum conversion rates and is capable of getting your company nearly 30 times the traffic in comparison to sponsored links. Once website is stable in the search engine ranking, there is a nominal investment to keep it on the top result. But on the other hand SEO is long term process in will need dedication and after three or four month you will be able to see the result.
PPC on the other hand is for businesses looking for instant exposure. In PPC, you pay only when a user clicks on your ad thus proving to be a good platform for testing the success of a product. In the PPC results are visible from the first day of investment. But PPC requires continuous investment for the traffic. There are some other issues are also present in the PPC such as fake clicks. As a website owner you have to pay for the fake clicks.
For a ideal internet marketing strategy we need to concentrate for both options. In the starting point we need to focus on the PPC option as it will provide quick response. We should need to run a seo campaign simultaneously, As soon website reach on the desired position and it will get desired traffic from the SEO. We can decrease our investment in the PPC campaign. In this way we can get the optimum profit from the internet marketing and it will provide us the the best ROI.
The crux of the issue is that to keep ahead of the competition you require both SEO and PPC.
About the author
Author has vast experience in the digital marketing strategy planning and management. He is currently associated with the premier full service interactive agency that combines a strategic brand consulting and design expertise of a offshore outsourcing design agency for more details please contact "http://www.ideazincdesign.com".
