subject: Facebook Ad Power - Killer Facebook Marketing How To [print this page] Facebook Ad Power is the most recent Internet marketing product the focuses on Facebook Marketing and Facebook ads. The idea was bred out of Ryan Deiss' desire to still do pay per click marketing in the affiliate arena.
Right now, Facebook is serving about 40 billion ad impressions a month, and that number is only set to increase. The traffic is of a higher quality than Google's pay per click service or banner ads as well. How Facebook marketing works is they give you access to pay per click ads at a very reasonable price. You just create the ad, select your demographic, and you're off and running. The issue for some people is setting up the correct landing page. Facebook is picky about what landing pages it will let you direct traffic to because it wants to maintain the 'community' feel.
When Facebook first launched their ad platform, users and marketers didn't accept it too readily. It was a social network. Did the Facebook executives really think users would click ads? Apparently, they were right. But not at first. Originally, Facebook marketing was difficult to use and it didn't provide much return on investment. Then, after they refined their platform, it became a way to get ultra targeted traffic. That's what Facebook Ad Power is all about.
Facebook Ad Power was designed to teach you the intracacies of Facebook marketing, without all the trial and error that normally goes into working with a new advertising platform. If you're like me, that trial and error period usually ends up with me wasting a few thousand dollars trying and tweaking and testing and calculating. Ryan has taken the time to do all that testing for us and tell us what works - from ad copy to landing pages. I know from my results that this stuff is spot on.
One of the things Ryan does which I really like is he has a monthly Question and Answer call detailing the changes to the Facebook advertising platform. For me, this has been a godsend because it's saved me quite a bit of money and even more headaches. It's awesome to know about what changes are happening before the fact. It saves the trouble of logging in and having to adjust campaigns on the fly or pause them to rework them!
In summary, if you want really cheap traffic that is perfect for your niche, make sure you check out Facebook Ad Power. It's a must have if you're serious about tapping into the diverse demographic that Facebook serves. It'll give you an edge over your competition, no doubt about that.
Facebook Ad Power - Killer Facebook Marketing How To
