subject: How To Best Use Autoresponders In Email Marketing [print this page] If you're new to the world of email marketing you'll see that there are many different potential uses for an autoresponder. Understanding how to unlock the potential of one of these tools will be one of the most important steps towards expanding your online business and earning more money.
First it's important to understand exactly what an autoresponder is. An autoresponder is a tool that allows you to setup emails that automatically get sent out based on several different factors. For example, they can be triggered by a timed sequence, so that people receive emails in the right order and at the right time without you needing to manually send them. Or an autoresponder can be used as a confirmation tool when people signup for your email list or take another action.
The beauty behind the autoresponder is that it eliminates all of the manual management that is otherwise necessary for running and managing an email campaign, or multiple campaigns. Therefore you can spend your time focusing on more important areas of your business, and making more constructive use of both your time and energy.
One of the best uses for an autoresponder is an instructional series of emails. For example you may want to entice people to sign up for your email list by providing them a guide, mini-course or any other step-by-step instructional information. Once they are on your list, you can use the autoresponder to instantly and automatically send them out the proper steps in the right time, without ever lifting a finger. Now everyone who signs up will receive the same experience and you won't have to put anymore work into it besides the initial setup.
Another popular usage for an autoresponder will be product reviews or sales pitches. Many people use their email campaigns as selling points and they provide recommended products, informative reviews and more. With an autoresponder, you can easily send these out to people and ensure that nobody receives the same email more than once, or misses out on any of the emails.
As mentioned, one of the most basic but still extremely powerful functions of the autoresponder is for the initial email sign up period. When you set one up, you can instantly confirm that person into your list, and then you can send them the first email you want all new members to receive, or the first group of emails. Once again, this makes your life easier and ensures that people receive all of the appropriate information in a timely fashion.
There are truly infinite possible uses for an email autoresponder. It all comes down to fitting it into your personal business and strategy. When used effectively, autoresponders will help to clear up your schedule, increase your sales and total profits and ultimately help to improve your business on every level. If you haven't been using one of these tools, you have literally been letting money slip out of your grasp. Convert more prospects, grow your list, target new members and more with email autoresponders.
