subject: Web Design Studio: The Basis of a Creative Enterprise [print this page] Other elements that are usually included in the design aspect of a web design studio software are contrast (between images and fonts, shapes and textures, sizes, and colours), emphasis (focussing or guiding eyeballs on a certain aspect of the website), rhythm (repeating elements to achieve cohesion and consistency in the look and feel of the website), and unity (grouping together similar design elements and spacing the different ones in standalone or highlighted spots).
Web Design Studio: The Basis of a Creative Enterprise