subject: Hotel Brochures: The Magic of Image and Content [print this page] The final phase is about writing the relevant content in an engaging manner, getting all the pictures and information, and putting it all together in a design. While there are many firms who offer to do this for a fee and even independent contractors who can put it together, making the brochure is not a specialist's job. It can be done easily and with minimal fuss, if it goes with the overall flow of the brand guidelines of the hotel or franchise.