subject: Exchange Links: Web Marketing Basics [print this page] If you know something about small business, then you know that some allies of small business owners are with the largest companies as well as other small business owners.
When you are part of the small business, you realize that by working with other owners like you, you can often be more successful. This is particularly true on the Internet and locally offline. If you want to promote your business online but has no budget to help you do, consider working with other sites. To do this, log some time, however. Not every web site operator would be willing to help you with advertising. Follow these tips to help you on your way.
The first thing you gonna do when they are considering a link exchange with a second hand site to make your site the best it can. Although it may seem irrelevant, it is likely to website operators would be willing to help if they really admire your site and find it useful. This should be the norm in all cases at least. If a website operator would undertake to give your link to be placed on its web site and vice versa, they will want your image and website to be first class. So before even asking for balance, make sure links work and everything is great with your own site.
When polishing your site, you must make a list of potential sites you can trade. If you are a member of another site, be sure to add it to the list. All sites you regularly try to visit or participate in any way are a good starting point. Consider sites often use as message boards and chat too. If the site is familiar with you in any way, is likely to work with you on this post. Make sure you are realistic in the list as well. Huge site is not likely to be less interested in helping to promote the site.
Once you have a few sites on board, you can sit back and see the benefits it rolls in. With users seeing your link on their website as well, you will get much more traffic than usual. You will be able to reach an audience that you might not have gotten to otherwise. Using the method of exchanging links with other websites is an inexpensive way to boost your website's traffic, you may need to research and connect in order to make the agreement work with other sites, but the effort is well worth the cost. Once you have developed these relationships between yourself and other sites, you will be able to work on other issues together as well. This type of networking is great for your business overall.
