subject: Advertising From A Customers Point Of View [print this page] Although business owners give a lot of thought about ways in which they can advertise their products and/or services, it appears that they often neglect to think about their consumers perspective while trying to find the perfect advertising techniques. Often times, the business owner will choose a marking campaign based on their personal perspective, when instead they should really be considering what it is that their target audience is looking for.
When creating an adverting campaign it is critical that you keep in mind who you are trying to attract to your business. It is wise to remember that the main purpose of your advertising is to hit your targeted audience, and provide them with the information that they will need about your business. This is the only way to grab their attention and make a large enough impact that they will choose your business over the business of your competitors.
When you are advertising with promotional products you will want to carefully choose your styles, designs, colors and product. In order to do this effectively you should take a look at the age, gender and class level of those that you are attempting to draw into your business. If you are unsure about which product would best suit the audience you are targeting you can provide the representative, of the promotional product company, with the demographics of your audience and they will be able to assist you in choosing the most suitable item possible.
If you are using the media like radio or television choose a station that would interest your target demographic. For instance you will not find commercials for Fruit Loops on the History Channel and you won't find money management programs advertised for on Nickelodeon. It is just good common sense to choose the right venue and then gear your advertising to those you are targeting with it. Humor and sarcasm work well for certain groups while more direct marketing tends to work better with others. It is important to consider all these factors for the best possible impact on your business.
When you start to look at your advertising, through the perspective of potential customers, you will soon realize what a simple task it can become. With the right methods, geared at the right demographic you are sure to gain much success from your marketing adventure.
