subject: How To Sell Personal Training With The Use Of Testimonials [print this page] As a personal trainer, how would your business improve or be reflected if you had some of the biggest names in the industry backing you? What if this person were to endorse your training? Would that help you sell personal training? The answer is, of course it would!
You probably have already figured out that testimonials, referrals or endorsements, whatever you want to call them, are key to selling personal training. This is one of the basic components for how to sell fitness.
You are selling fitness/personal training, aka: a service. Your number one priority should be to build trust with your clients. Trust is essential. If one of your personal training clients trusts you, they are MUCH more likely to hold onto the relationship that they have built with you. That also translates into more steady and consistent sales for you.
So consider this: you have a bunch of potential personal training clients that have proven very tough to close. They are constantly on the fence about training with you. Now, if a celebrity trainer were to walk into your gym and starts to rave about how great you are as a trainer, and how you can produce the exact results that these clients are looking for.
Would these clients be more likely to buy? Of course they would.
Additionally, what if ten to twenty of their friends, coworkers, of family took the time to tell these potential clients about the amazing results they have had with you? That through the personal training with you, they reached their goals more effectively and efficiently then they could have imagined?
I think you are getting the hint. This will always be the effect when you include testimonials, celebrity or not, to your personal training sales. Potential buyers are much more likely to instill trust in you if there is a precedence set for them. They wont feel like they are alone. You answer all their questions/doubts without having to actually answer! Do it with the testimonials.
Now, you also have to consider the difference between celebrity and customer testimonials though. You have to know what you are going to get out of using both. Both produce positive results, but when it comes to selling personal training, both produce different results.
You might think that you are more likely to sell more personal training with the hottest and most popular celebrities in the fitness industry to rave about you and give awesome testimonials, but you would be wrong. A potential customer is more likely to place their trust in you and go to you for their fitness needs if there is a testimonial from someone they can relate to; someone who seems to be just like them. They will be more likely to believe that you are going to be able to give them the same fitness results as someone who is in a similar situation as them.
Celebrity testimonials are a whole different thing. Use celebrity testimonials when you are trying to get attention from a large group. When you are trying to break out with your personal training sales, you will be able to be associated with the celebrity. Most people would like to brag about that!
Testimonials, whether celebrity or customer, are very important in personal training sales. they humanize the you as a person. Personal training is a relationship based profession, and there is no better way to convince potential customers that you would be the perfect person to build a perfect fitness relationship with then with the use of great testimonials. You already have the clients that love you, get them to put it in writing. Record them in a sort video. And put their awesome experience with you out there.
