subject: Using Social Bookmarking Submission For Backlinks [print this page] Building links is essential to getting good rankings in the search engines and social bookmarking submission is one of the easiest ways to gain a steady stream of backlinks to just about all content that you create because you have total control over the bookmarks that you build.
What Should You Bookmark?
In theory you can bookmark anything you like but in order to adhere to the 'social' aspect of bookmark submission you want to sure that you provide value in some way in the content you submit. So for example if you are promoting a blog then go ahead and bookmark your best blog posts but skip the filler posts, about pages, archive pages etc. The same follows for static sites - bookmark your resource pages but leave out privacy policies, disclaimers and so on.
How To Bookmark For SEO
The reason that we include social bookmarking submission into our link building efforts is that it allows us to create a large number of backlinks to all of our content pages. However the value of these backlinks can be vastly affected by how you create the bookmark. In general there are three pieces of information that you need to provide along with the URL and they are the title, a short description and some tags.
The title is the most important item as this is usually used as the anchor text of the backlink. If possible, include a keyword in the title of your bookmark - note that it does not necessarily have to be the same as the title of the content you have created. Also try to include that same keyword in both the description and in the tags. This tells the search engines what the bookmark is about and makes it relevant to the content thus giving it more weight.
When To Create Bookmarks
Google and most other search engines monitor the frequency at which backlinks are created and if a large number are created all at once they are not as effective as a steady drip of new links coming in over time. Therefore it is best to bookmark your content on a regular basis rather than all at once. If you're bookmark a site containing a lot of existing content then perhaps spread out the bookmarks to just one per day.
Another point to consider is the number of backlinks that get created for every bookmark. There are literally thousands of social bookmarking sites and when you bookmark a page you can do so at any number of these sites - as many as you have time to do! In fact time is the biggest limiting factor so it's much better to use an automatic social bookmarking submission tool that can create all of the bookmarks for you on auto-pilot. However some of these tools will create a ton of backlinks all at once which is not ideal. Some tools, such as IMAutomator, will spread out your submissions over a number of days, just how Google likes it!
Finding Bookmarking Sites
There's literally thousands of social bookmarking sites online these days and new ones pop up all the time. For a more effective backlink, there are two things you are looking for - the page rank of the site and whether or not it is 'dofollow'. The higher the page rank the better and do follow is guaranteed to be picked up by the search engines. To find some go to Google and search for something like 'do follow social bookmarking sites' and you'll find lists of them. Alternatively if you use an automated social bookmarking submission tool such as IMAutomator, it will handle all of that for you.
