subject: The Most Awesome Link Building Strategies [print this page] SEO and online marketing change with time, and sometimes quickly, and you'll have to find a way to keep up to date. You want to only engage in building quality backlinks because of the high level of competition and for business longevity. Continue on to find out how you can start getting good quality backlinks to your sites.
Our first tip is one that not many people bother with, but basically it's developing some kind of tool, application, or widget that people can put on their websites. Simple tools like this are not hard to do, and you can often find someone who'll make it for you quite inexpensively.
You can target people in your market, or submit it to a download website where anyone who likes it can use it. The main reason you'll do this is for the backlink from so many sites. Perhaps you have heard of dofollow backlinks, and if so then they are better to get if you can. When you're analyzing backlinks, it's good to know that Google views some in terms of whether or not they pass more PR (page rank value) than others. The way it works is hyperlink code, created by the site owner or webmaster, will specifically state whether or not Google Page Rank is passed using dofollow/nofollow commands. So if you are working on an SEO campaign, it's important for you to know the basic difference between a "no-follow" and a "do-follow" link. Don't worry about getting nofollow links because Google knows it is not natural to "only" have dofollow. You can find free tools that can check links for no/do follow.
If you're doing SEO, then we recommend you begin backlinking and pretty much never stop. Your competitors will always want to gain on you, so don't stop getting them, ever.
Building backlinks is the major driving force for ranking highly in the search engines. Lots of people put junk content out there for many uses, but if you want to build a business for the long-term, then focus on good quality content and backlinking. It should go without saying that you need to learn more about linking, but only if you need it.