subject: Social media change your brand instantly [print this page] While the social media creates tools, called on people to go ahead and "restructuring of power relations" and eliminate "hierarchy". Social networking, like viral marketing, can create network in the morning and spoken by millions of people thousands of sites for the afternoon.
The good news is that social media users' needs. The bad news is that the means for users. Yes, this is a problem. Community fickle creatures - they can lead to love a product one minute and then fall over like a balloon, according to their experience with the product, hearing, or their coffee in the morning yet. And if your experience is bad, the sound is normally stronger. To protect his reputation, not just journalists that the company should be taken in those days. Anyone with a computer and the Internet. Love him or hate him, the user community now has enormous power to the online reputation of the company or brand.
As expected, companies and individuals, and require attention and enjoy the sun, that social media can bring. Others hate the attention that often accompanies his popularity. For example, the first unpleasant experience with usability blogger Kim Krause Berg on Digg - Digg Dugg to me to be.
Internet community, the body may be forced to its knees. Marketing experts call it the "Digg effect" or "Slashdot effect." Buzz for a site can lead to greater publicity good or bad. When Kim found entering overloads that sometimes took downtime and loss of society.
The media can also instantly kill brand awareness. Take your laptop with Windows Vista scandal, for example.
