subject: Display stands – Inexpensive way of marketing [print this page] Wise and smart marketing is what makes or breaks a business. Many of them spend millions for the marketing of their products through different means like television, billboards, pamphlets, etc. One marketing tactic that most people ignore, or are ignorant about, is display stands. It can promote a product in a much more effective yet much less expensive way than you can imagine.
In the case of a retail store a display stand plays an important role. It can attract the attention of the customers faster and thrust your best products forward. From personal experience you might know that when you enter a shop the first items you would check are those that are on the display stands. And from those products you mentally rate the store. Hence, from the perspective of the store owner you realise how important it is to plan and arrange products on display stands.
The appeal of display stands lies in the fact that these stands are easy to install and are quite inexpensive too. Also, they can be customised to suit the needs of the store owners. Different items require different kinds of stands made of different materials. Glass and metal are most common though there are stands made of cardboard and wood.
The types of display stand you want depend on the type of items you place on them. Cardboard stands are cheapest and are meant for products that are not pricey like snacks and other eatables. Meanwhile glass stands add glamour to the product. They are suitable for items like cameras, cell phones, lap tops, etc. Metal stands suit items like sunglasses, CDs, etc. You can make these stands colourful to attract kids and youngsters.
Display stands are best customised to cater to your needs. There are companies now that can make them for you and let you choose the material, design, colour, etc. However, it is better to keep the colours neutral and the designs minimum so that the stands do not steal the appeal of the displayed products. Nowadays, there are display stands that can be folded and kept aside when not in use. Spend a little time on the Internet to check out the providers that make display stands and you'll find one of the best methods to advertise your products without spending a fortune over it.
