subject: Outdoor Sporting Goods Market Situation In China [print this page] outdoor brand, currently in the market to see only goods and goods for functions corresponding to explain, not all brand culture. For the development of China's outdoor, this is a very short-sighted behavior. The evolution of foreign brands and the development process is the accumulation of the brand culture in China must speed up the absorption of important outdoor elements. People create their own outdoor brand, take the road almost as Jinjiang shoes have a very vivid metaphor is: "a father more than mother (please forgive my disrespectful girls metaphor)," clothing section is copied as more serious , and almost all will use GORE-TEX material out as sheep's head of clothing Zhang Yang; shoes, all-beef Bage Jia waterproof GORE-TEX lining, bags, basically they all CORDURA fabric and YKK fastening products suspension ; even its name are also, or "bird" or "beast", store display, there is no difference between the means of sale, which is not the depth of research and thinking, there is no qualitative change in the product difficult to attract potential customers outdoors. Comment Large In Small
