subject: Presentation force - products catalog [print this page] Presentation force, products catalogPresentation force, products catalog.
I was surfing the Internet lately, looking for a service that would demonstrate products somehow.
In most cases the products are demonstrated in a completely bad way. I dont mean the stores, because it looks a lot better there,
but about attempting to demonstrate and catalog the products. Moving our actions from the "real world" to the Internet we often
forget about the specification of this medium, we forget that it is not enough just to encourage user to download the equivalent printed
catalogue in PDF format. Of course those kind of files are sometimes very useful (instructions, documents, leaflets). But they should not
be the basic of the presentation.
Let them find you.
Our potential clients are looking for a specific products in the Internet, they are looking for their descriptions and a possibility of buying them.
That`s why putting a picture into a gallery or PDF file is not enough. A good catalogue should characterize mainly with a wealthy and exhaustive description.
The descriptions ( texts on the page ) are indexed by browsers, and thanks to this, user can find us by entering a proper phrase. It is very hard
to foresee what exactly our users enter into a browser, so an exhaustive description gives us a bigger chance that the net surfer will find us.
Give reliable information.
When the user finally gets on our page let`s try to present the offer in a most attractive way, providing the proper information at the same time.
When making a pages of products we have to remember that the user is looking for an information mostly. The decision to buy something comes later.
The user searches, compares, chooses. Our job is to make it easy for him. He must get to information easily and fast.
Tools.
When looking for a proper tools you can find a different sort of scripts. Some of us probably decide to use our own solutions.
I would like to pay attention on an interesting possibility which connects content management system and component
and running the catalog of products component.
A solution I have in mind doesnt need bigger investments. It doesnt need bigger investment because the proposed systems are available
on Open Source license. They are free solutions which you can also use for commercial purposes. Content management system known and supported by
a big society is Joomla! CMS. You need a minimum webmaster knowledge to install it and configure it. Especially now, when there is a wide documentation
available. Proposed as a tap catalog component DJ Catalog also has its achievements and a lot of fans. You can download it at design-joomla pages.
Of course an important aspect deciding about effectiveness of our catalogue is its look of the page and the look of the catalogue itself.
You will need to make some investments in this matter. You can use a ready-made solutions proposed by joomla-monster, or other commercial
clubs with Joomla templates. In mentioned service we will find a ready-made solutions based on DJ Catalog.
