subject: Advantage of Bulk SMS over its Competitors [print this page] Today in the world of Advertising and Marketing, there are many tools available for marketers. They could use any of them depending on their relevance to a particular marketing requirement. While the conventional marketing strategies of using newspaper ads, TV commercials and radio advertisements are still widely used, the new trends have appeared recently. Two of the most widely used applications are the bulk SMS and the email.
While email was there for some time now, bulk SMS is a relatively new tool. It has many advantages over its counter parts. When you compare with email it looks similar but really it is not so. To send an email, you need a computer, the computer operator and an internet connection. These anyway are resources available in any company. So, you can send an email without a lot of expenditure but it might end up in the spam folder of the recipient. Unless your company is configured as a contact by the user, for sure your email will get deleted after two days. On the contrary when you send a SMS, it will go to the inbox of the customer, he will invariably open it. In case the subject is something that he is interested in, he will read it. Once the customer reads the advertisement, the marketing job is over.
Another way to give a personal touch to your marketing strategy is to call the customer over the phone. In case the ustomer is busy or at a meeting if it a corporate customer, you will be forced to abandon your whole marketing effort. You need to find another day. With SMS it is not so. You can send bulk SMS and wait. The customer when he is free will open the message. Even if he opens at a busy time, he will not delete it. He might keep it to read later.
We have seen sales representatives hanging around customers to get an opportunity to talk to them, most often without uccess, if they have not taken an appointment. Without going through all that trouble they could send bulk SMS to a higher number of people with much less expenditure?
To get started with bulk SMS the best way is to find a company that provides bulks SMS service and register with them. Then you could go online and using their bulk SMS software you can send bulk SMS. This is good for a small company. If it is a ig company, the better way is to buy your software and the SMS gateway to send your SMS from your computer.
Then prepare a list of telephone numbers of the customers in an excel sheet, you can reach all your customers in a ustomized message in a few seconds. Unlike telephone calls the SMS will not go waste if some of the customers have their mobile phones switched off. You can set it to be delivered when the customer switches on the phone.
Bulk SMS has come to stay, as it is not plagued by spam, it could go on for some time to come.
