subject: Creating Deadlines To Improve Your Small Business Advertising [print this page] Are You Advertising Your Small Business But Not Getting Prospects To Become Customers?
So many big companies believe in "Image" or "Brand" building yet complain they aren't getting the response they would like. Unfortunately for us (the small business owner) we don't have the financial resources to make the mistakes that these "Big - Dumb Companies" make. We need to make sure that every dollar we spend on advertising or marketing can be tracked and converted to sales, not brand building or image awareness.
One of the easiest ways to convert prospects to customers is by just adding a deadline to your existing marketing and advertising.
This is a big deal, because all of us will go out and spend a bunch of money trying to get some prospects. But really, that marketing money doesn't mean anything until we convert prospects into a customer.
You have to present an offer to your prospects or customers and then give them a deadline to take action. A deadline that's measurable. You can then measure responses based on that ad or offer.
You're also able to see the number of people that come in during that specific time, and those are kind of the same thing. But if you give the people a deadline, it gives them a call to action to stand up and actually do something about the ad that they just saw.
Everything needs to have an offer on it. As an example, in our business, one of the things that we do a lot of is seminars. We create an opportunity for business owners to come to a seminar, so we need to have some sort of an offer.
Let's just say the offer will be $297 to come to one of our events.
If you sign up early, you're going to get a hundred dollar early bird bonus, so you're going to get a hundred dollar discount.
Typically we'll also have a sponsor and then have another hundred dollar discount from the sponsor. We'll then say that you need to be one of the first 25 people or one of the first people to respond before, let's say, April 30 to receive those two discounts. And on May 1 those discounts go away.
We use either a quantity so it could be there's only 25 of these available or we would put a deadline of time on it. Something like this discount will go away at midnight tomorrow night or we'll put a date deadline it on April 30th these discounts expire.
It's important because we need to have the offer. The offer is come to this great seminar, and here are all the benefits, and here are all the things that you're going to find about it, and we have a big long story.
Then we talk about the investment to come, which is $297, and we talk about the deadline and the bonuses that go away at that deadline.
Typically, when we're doing a seminar like this, we've probably got anywhere between seven to fourteen or eighteen different steps or pieces, so we've sent out Faxes, emails, tele-marketing, etc. But we've got all these pieces going out and invariably, most of our sales come the day of the deadline.
So if it was April 30, I can expect that on April 30, I'm going to have a tidal wave of action coming through my FAX machine or onto one of our Web pages, where they can register for this seminar. We're all procrastinators.
When you simply add a deadline to your existing marketing you're certain to improve results. When your prospects see the deadlines and the date, time or quantity allowed are approaching the prospect has to take action. Add a deadline to your offers and watch your response rates improve without spending any more of your hard earned money.
Visit http://www.NewLocalCustomersNow.com To Learn About Our Risk Free Way To Generate New Customers For Your Local Business. We back our system up with a FULL 1 Year 100% Money Back Guarantee! Plus As A Bonus You Can Get Our "Why 98% Of Money Spent On Advertising In Your Local Business Is A Complete Waste Of Time & Money" $197.00 Value.
