subject: Telemarketing For Todays Business [print this page] Telemarketing services are being used since past few years and often referred as one of the most reliable forms of advertising and marketing your products & services. Everyday you may be receiving calls from different companies offering a wide range of services including insurance, loans, cars, and many more. However, the stereotyped model of telemarketing has changed a lot in last few years and now companies are employing a new way of telemarketing services to allure customers in an elegant manner.
The arrival of Internet and online marketing tools has completely changed the business used to do by companies earlier. Now, almost every telemarketing company has adopted new tools to optimize the efficiency of their services to the clients. They are now acting as a full service call center offering businesses smart and affordable direct marketing solutions that not only saves time but money too. Now, telemarketing is not only limited to making cold calls to customers anytime, but they are associated with sending flyers and brochures to get the most out of telemarketing experience.
If you talk about conventional telemarketing campaign which only involves one way conversation, but now companies that want to take the advantages of cold calling are switching to smart telemarketing services to engage talking to customer rather than one sided conversation. Today, most of the companies use Interactive Voice Response (IVR) system to make everything automatic. For example if youre calling your telecom customer care, then almost most of the information will be provided through IVR system.
The best way to make the effective use of direct marketing service is to start sending out flyers followed by emails targeted the prospective customers you have selected using a specific call list. After few days, its the time to start calling those customers you have already contacted through flyers and emails to know their reaction on your mails.
If provides an easy way to understand the impact of your campaign that connects buyers to service providers.
Granby a leading marketing company that provides cutting-edge mailing fulfilment and mailing telemarketing services in UK to blue-chip clients, promotional marketing companies and public sector organizations.
