subject: Stop Worrying And Start Marketing [print this page] Once you start your business you will find out early on that what you cannot do for your business is NOT to market.
To market, to market.
You might find yourself dreading the fact, but you know very well that in order for you to rake in clients, you have to do the business of marketing. You need to make a living, thats a fact. And in order for you to do that, you have to sell to clients and customers. To get clients, you need to market.
And it might have crossed your mind one time or another to not want to market and just have everybody leave you to do your own thing. But the fact remains that clients dont just suddenly show up and knock on your door to ask for your services. No matter that marketing sounds so much like a used-car salesman; it is one of the most important things you have to do for your business.
The good news is that marketing is fun. Its not like the dentist pulling your teeth without anesthesia. You dont have to be afraid to market. Really.
Marketing is simple it is simply a matter of sharing your solutions to the people who are looking for them. The important point here is to share it in a way that is appealing so that the people who are already looking for it will find it right away.
Heres how you can overcome your fears and start marketing ASAP:
Dont think about what other people think about you. Theyre actually not as concerned as you think they are. Rather than worry yourself to death of what others are thinking, channel your energies instead to share what you have an expertise on and provide knowledge on what youre good at.
Be clear with what you can do. What can your business do for your clients? What are your benefits? Instead of labeling yourself as an Artist or Marketing Specialist for example when you print out your flyer printing materials, have your print flyers instead carry your benefits. The results you create for you clients carry more weight than the label you have given to yourself or your business.
Take action! This is despite the fears you have of marketing. Dont let beliefs and doubts hold you back without any basis at all. Take steps instead to more forward and consistently do something that would make your business grow and become successful.
Always remember that marketing is simply a way of sharing your solutions to those who are already looking for them. It is you duty if not responsibility to ensure that the people who needs your solution gets them right away.
