subject: Direct Marketing Copywriting - My 4 Golden Rules...Free! [print this page] Direct marketing copywriting is a lot like a magic trick because if you don't have your readers full attention your illusions will not work. You must capture and hold their attention from the first word of your direct mail piece to the last.
There are so many tricks you can use in your copy but below you will find a few that anyone can understand and start using right away to have more successful copy.
And I want to begin with one that works every time.
1) The One Sentence Paragraph...
You use this technique kind of like a second headline that draws your reader into the rest of the copy. You might say something like...
"I never thought it could happen to me."
This works because people hate to see a big chunk of text right at the start. They will often just throw your stuff in the bin.
2) The Page Turn Problem
Your reader will often put your stuff in the trash if they have to turn the page to read more, so make sure you leave an unfinished thought at the end of every page.
People usally keep reading until they get completeness.
3) The Headline Trick
Try adding an out to place word in your headline to catch the readers attention.
"New York Cabbie, discovers a simple method to clean a car in minutes".
The New York Cabbie' section will catch the attention because it sounds weird
4) The Postcard Trick
Many business owners prefer to send out a postcard to their customers rather than a long form direct mail piece. But to be honest the response rate from a post card is not going to be very good at all.
To help things along your should include a mini sales letter on the address side of your postcard.
Works like a champ!
THE END
Keep an eye out on the blog for more tips like this. And let me know any trick you have in your magic box.
Direct Marketing Copywriting - My 4 Golden Rules...Free!
