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Lithium-Ion battery fierce battle or have been patented door

With more high-performance lithium-iron batteries emergence reached 246.887 billion yuan output value of China's battery industry seems to usher in a new round of reshuffle.

In mid-July, an unknown from Guangzhou Panyu battery enterprise "anti-time" in Guangzhou announced that its high-energy lithium-iron battery officially in the domestic market, which broke the U.S. Acer as07a31 battery giant, "Energizer" on the monopoly of lithium-iron battery , more importantly, the resistance when the price of lithium-iron battery is only half the opponents, Energizer lithium-iron battery pack the previous price (2) 38.8 yuan, while the resistance when the price is 19.9.

This reporter learned that, face to face video games, lithium iron battery discharge performance reached a startling degree, is the widely used alkaline batteries seven times that of traditional carbon-zinc batteries to 42 times. Since the two power generation is low, to save time can be up to 15 years. Prior to lithium-iron battery has been the monopoly of the United States Energizer field in 2008 domestic Nanfu battery also introduced a similar product, but its price is still maintained at 27 yuan 2 price, and now the emergence of resistance when the price will be delegated to the below 20 yuan.

However, the low-cost strategy for the U.S. threat of anti-Energizer, when, soon met the opponent's blocking, Energizer come up with is still the usual patent weapons, royalist.

Penghui ambition

In 1994, Guangzhou and set up a company called Great Power Battery Company, OSV News: game _ _ double-line games games games _-3264.cn, this private enterprises as early as in 2005, completed a lithium-iron battery R & D and product-oriented, following the second paragraph of the world, after Energizer high-performance lithium-iron battery products, the same year the product won the State High-tech SMEs Innovation Fund, however, due to the lack of domestic sales network, mainly for the previous Philips multinational giants such as lithium-iron battery foundry.

Great Power Battery Panyu in Guangzhou and Zhuhai, set up two plants, by 2008 its sales income reached 6 million, however, the impact of the global financial crisis, the Thunder look to OEM business operations are mainly Penghui an unprecedented impact.

Battery Technology Co., Ltd. in Guangzhou resistance when the market heads Yu Han told reporters, "Last year in September, overseas orders suddenly be gone."

While in March 2009 from overseas Acer as07a32 battery orders are beginning to reappear later, but it went through a painful period of time to build its own brand Penghui recognize the importance of chess entertainment network in the domestic market, the strategy began to build its own brand put on the schedule enough level, but this Great Power not only introduced a new "anti-time" brand, but also sights on lithium-iron battery.

According to the Chinese Battery Association of Chemistry and Physics published in June 2009 data, China's battery market in 2008 sold more than 29 billion, of which the traditional carbon-zinc batteries to hold 19 billion is still the absolute market share advantage, while the fast-growing base batteries at 80 Yi section becomes 12 mainstream product, the remaining 2 billion were secondary battery (nickel-metal hydride and nickel cadmium batteries) occupied.

Clearly, the lithium iron batteries in the territory of China's battery industry is still not have their own status and influence coverage of their products is the main reason for high prices. In such circumstances, resistance occurs when the lithium-iron batteries are expected to rely on less than half the price of competitors to complete the lithium-iron battery market, "feeding period."

China Battery Industry Association executive vice president and secretary general Wang Jingzhong told reporters, "At present lithium iron battery performance is 7 times the price of alkaline batteries, alkaline batteries but the price is only 5 times, its cost-effective than alkaline batteries, Therefore, in the high-end market to replace the alkaline batteries lithium-ion batteries will become a trend, Thunder download. "

Energizer blocking

At a low price strategy for the United States constitute a threat Energizer quickly met with resistance when the opponent's blocking, Energizer come up with a patent is still the usual weapons, play cards together.

June 30, 2008, Energizer filed suit in Germany, Ruili clothing wholesale, accused of violating its resistance to the battery lithium iron Acer as07a51 battery patents.

Through a patent lawsuit against rival Energizer has been a tool for the company. In April 2003, Energizer to the ITC (International Trade Center) to prosecute, including the mainland of China Nanfu, Double Deer, wasp and other 9 companies violated its "709 mercury-free alkaline manganese battery patent" in order to prevent the Chinese enterprises to enter the European market, in this case let the Chinese battery industry in the six-year period have made multimillion-dollar win, who helped me to see how the forum home page on the left side bar for more than a month? ? ? ? But the United States during Energizer quietly completed Nanfu battery holding.

When resistant cells are told reporters that from 2008 onwards, when the resistance has Energizer batteries in the United Kingdom, Germany, France, the Netherlands and other international markets, many fighting hand to hand, the two sides also had an overseas court's turf.

Yu Han told reporters: "At that time we wanted to Fight Protracted War, we must win, we have to fight for their survival."

At that time, when resistance is gearing careful comparative analysis of both R & D data submitted to the German local courts a great deal of detailed evidence, case after only one round, the court ruling two months after the company lost Energizer.

However, the emergence of resistance when the battery is bound to affect the Energizer and its controlled Nanfu batteries in the field of lithium-iron battery status of absolute control, although in Germany has lost the case, but the Energizer and the resistance will not end when the competition.

Resistance when the battery chairman of Xia Xin Germany description: "We have very well within the lithium-iron battery patents to fight a protracted war preparations. 19.9 yuan price of a pack is not the lowest, with the capacity to continue to increase and cost reduction Korean clothing wholesale, we will certainly be the price of lithium-iron battery down even lower. "

Resistance when the battery's own branding is just beginning, before it is still the tough competition in the market situation, but also face losing their OEM orders such as the risk of Philips, but the resistance has been raised to do and when Nanfu side by side running the industry "second horses" objective.

Industry analysts, China's battery industry has formed 39.2 billion in annual sales volume, but it is not battery power. Due to lack of Energizer batteries such global brands come from the OEM giant transformation can be achieved when the resistance of its own brand of breakthrough?

High-energy lithium-iron battery fierce battle or have been patented door

By: supereworld




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