subject: The successful story of Baume & Mercier [print this page] The ancestor of Baume & Mercier established his enterprise at Jura Mountains, and after hundreds of years' hardship and disintegration, it insisted on the conception of high quality and low price all the time, making the consumers satisfied completely.
In the 16th century, the watch technology in Geneva began to sprout. At that time, Baume family who located at Franche-Comt pasturing area realized the importance of the transformation of the industries, so Baume family made an adventuring step in 1542 and founded an operating room at Swiss Jura Mountains, and later Louis Joseph Baume set up his own factory and began to expand overseas market.
In 1893, Baume won the highest honor at Kew Observatory competition by a Tourbillion Chronometer watch that was free of keys to wind up and it expanded the overseas market for Baume watches successfully
In 1912, William Baume got acquainted with Paul Mercier who was a descendant of Russian noblemen and was a famous handler on watches at the same time in Geneva, in the fact, it was very difficult to imagine that two men who had different personalities could get together, and William Baume was conservative and cared about the honor behind his name extremely while Paul Mercier was full of energy and vigor and showed great interest in arts, and two men began to cooperate formally in 1918, and then Baume & Mercier was born.
Their cooperation put the brand to the peak, and in 1912, Baume & Mercier won the highest honor Poincon de Geneve awarded by Geneva Republic, and this honor was no doubt the highest affirmation on the quality and the creation of Baume & Mercier products.
Depending on the introduction of Italian agents, Baume & Mercier began to cooperate with Piaget and founded global dealer network together, and they also focused on developing new technologies and the developments of new watches together, building the best reputation and expanding wider customer groups for Baume & Mercier successfully.
