subject: What Are The Don'ts Of Article Marketing? [print this page] The trick to article writing is to treat it for what it is: an opportunity to show your expertise in a given area. Staying focused on this job will ensure that you give real value to the reader who will in turn give more importance to the name that comes below. Half-baked or repetitive content with a company byline can actually do more harm than good by creating a negative image. That is, only if it actually gets past the directories and gets published.
