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subject: Frbiz.com Reports The New Policy Of China Mobile Terminal Operators To Kill Low-end Operation [print this page]


Many TD terminal manufacturer has revealed, in order to avoid high starting the soft rib of the network, the mobile phone manufacturers and request TD terminal 3G mobile channel will be sold as 2gb TD, China mobile phones with the EDGE network to promote 275 G 3G users feelings, expanded rapidly TD user group. This strategy is a strong concern immediately triggered field exposure, although translation-theories views diverge widely, but there is little need particular cause, is moving it will greatly push down domestic 3G user experience. Meanwhile, in the wireless mobile still choose TD scale as a breakthrough TD machine, as an important means to rob telecom and allied fixed-line customers. Before moving to the relevant manufacturer issued notice again, investment is 40 million for "TD joint research project office fixed wireless.

Work of this letter data show that January to September, telecommunications development of national economy development level grow lower. In the third quarter of this year, telecommunication business income rose by 5.2 percent in the second quarter of 2.7% higher growth and quarter 1.9%, income growth continues to rise, but are still lower than the first three level 7.7 percent GDP growth. The national economy as a pillar industry of the industry, the guiding role is abate, the country to stimulate economic growth of 3G apparently still fails to achieve the expected.

TD "use discount" concerns

In the mobile phone as "3G mobile phone" strategy 2G refers to the mobile network, starting in factory set, will first search EDGE network, find the EDGE network signals, then go to search TD signal. More important is, no matter what choose finally kill mobile phone screen display, network, the network signal code will become "H", instead of the traditional "T TD network " and "G GSM network ". According to the briefing on site working staff, show "H" represents the network is HSDPA network.

This new strategy is to move in with TD is actually the development status of policy. For the rapid development of mobile user group and kill "three-no policy" don't change, change, not registration, but starting in are not covered network, network covered it with the matching degree, and the terminal end in TD nets and kill G nets switching between smoothness a optimization process. Therefore, the suggestion in mobile network covering bad city TD, can be "3G mobile phones sold as 2gb kill."

Of course, moving it again after industry will cause the development of its widely recognized for lack of energy question TD. However, it is the lack of "energy" reflects on the mobile market competition, the competition strategy and retreat many more flexible. On the other hand, TD wireless mobile machine into the important fixed-line operator counterattack. And published before 650 million yuan RMB 40 million funds, also will be awarded to the research on the fixed wireless TD related manufacturers.

As is known to all, fixed-line voice communications market is actually the most basic market and competition, market space is limited, TD large-scale competition fixed-line market first, let people worry is starting to low-end faster, seriously affecting domestic 3G high-end image, on the other hand, has close to the fixed-line market saturated shunt the voice, and let people worry about business to support some radical. Kill

TD is not successful, China 3G equal to fail

Zte phone product system, TD terminal product manager LuoZhongSheng says, the new mobile development is a new strategy of user TD. "In fact user does not concern with 3G network or 2gb." Experts also said that LiJinLiang telecom industry to the starting a new starting big gains. In the current TD 2G and 3G terminal can realize smooth switch, therefore, it is the new starting now G nets users transferred to T nets made ready.

But more users, the conflict is common belief is the national flower so big of human, financial and material resources, the result can only when 2gb starting with, which not only cheating consumers and harm the country's large investment. Even someone said that is directly in mobile business fraud. In addition, it will greatly moved down to the user experience, China 3G May directly endanger China 3G development process.

More importantly, the new image of mobile, and weakened the TD, on the other hand, TD wireless machine and outstanding TD image, thus, TD low-end image is more apparent. Apart from the path of mobile TD is, one thing is certain, but certainly not used simple alternative 2gb, more is not used to replace the original fixed telephone.

Embarrassed 3G need operators

Objectively speaking, now the new mobile TD has certain rationality, also reflects the current development of 3G reality. In fact, now include China telecom, three operation on 3G and 2gb virtual function definition is still relatively distinction. At the same time, subject to the restrictions of data flow, the influx of 3G hones low-end customers. Guangdong telecommunication product development center LiangJian general manager of China telecom recently, said the survey will draw 3G hones one relative embarrassing result: the main application experience of 3G enthusiastic crowd is low and the low degree of low-income age, the crowd. "It was previously a completely different."

This embarrassing is actually three operators must face, but the move as mobile market leader, it can never slow down, "wait" cloud. China telecom, China unicom, especially the trend is no more to China telecom is the verve, no retreat, don't like mobile fallback position so big.

"Not" eat "glide out a true prosperity, 3G first in 3G low-end popularity is perhaps a stage must pass, but hope this stage don't last long.

by: heiyou




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