subject: Target Your Trade Show Visitors With 3 Types of Promotional Pens [print this page] Author: Dan Toombs Author: Dan Toombs
Many successful trade show promotions start with a variety of promotional products. Some are inexpensive which are purchased in bulk to give away to anyone that visits your stand. Others are held back for qualified and key customers. Few products are used at trade shows for promotions as successfully and as often as the promotional pens. Here I would like to explain how many companies use them on their exhibition stands to promote their products, services and/or facilities. The Low Cost Plastic Pen: You may like to have a few versions of one style on your stand in a range of colours. Low cost plastic pens are the biggest selling promotional pens. They can be purchased in bulk and do not need to cost an arm and a leg. There are some very good quality low cost pens on the market which will represent your company well and attract interest in your stand. These inexpensive giveaways can be handed out to people as they come on your stand. This can be done while you are gathering information as a kind of ice breaker while you decipher if the person is a prospect or a time waster. If they are not likely to do business with you, you can wave them on their way with a free gift that may just promote your business in future to someone who could be a customer. If on the other hand, the person shows potential to be a new customer, you can take them onto your stand to give them more information about who you are and what it is you do. Mid Range Pens: So you have given you new prospect a plastic pen and your literature as well as told them a bit about your services. What do you do to top that? Many companies order a hundred or more mid range pens to give to their prospect customers as they leave the stand. This additional gift will be used just like the original less expensive pen by that person but appreciated much more. Pens such as Parker Vector Roller Balls and Parker jotters are popular mid range pens that come supplied in a gift box or tube and really look the business! By giving a nice pen with a perceived value, it is much easier to contact them after the show and remind them who you are. They will leave your stand feeling good and looking forward to doing business with you. Executive Metal Pens: When doing trade shows, chances are you will meet a few existing customers. This is a chance to demonstrate how important their custom is to you. Did you know that the majority of customers change suppliers because they do not feel their current supplier appreciates their business? It's true! Do not let this happen to you. A top quality metal gift pen presented in a quality gift box will be appreciated. Top quality pens can be slightly on the expensive side but the expense is worth it when you consider the fact that you are keeping a key customers happy. Promotional gift pens are normally handed out in person. A trade show is the perfect opportunity to do so.About the Author:
There are few companies that know promotional pens as well as CompuGift Limited. Their website http://www.promotionalpens.co.uk has been the leading printed pen site in the UK for over ten years. The promotional pens website features hundreds of generic and name brand pens that can be printed with your logo and details. We offer a free sample service.
Dan Toombs is the Managing Director of CompuGift Limited.
