subject: Being Successful In A Highly Competitive Setting by:Janice Jenkins [print this page] Being in business is one heck of a competition. Whether you are just starting or have been in the industry for many years, competing in the market is one common fact. Many business owners are always on the chase for that seemingly elusive dream of being on the top. But the pursuit may not be easy, yet it is not entirely unreachable. Having the right business and being successful is not an impossible dream at all.
The key is to strategize in order for you to win. There would be more than enough competition and a dozen more trying very hard to be on top of you. But the thing that would help you survive is to have a strategy to woo your target market to your business. It is like going through the dating game again. With so many other guys competing for your lady love's attention, you need to have a strategy to stand out from your competition. Similarly, when your client is being wooed aggressively by your competitor, you definitely need to increase your commitment and provide better services to become more appealing than ever.
This is definitely true with your marketing campaign, be it newsletter printing, flyers printing, print brochures or print newsletters. With so many information bombarding your target clients everyday and every minute, it is no wonder that you have less than a few seconds to actually get the attention of your readers. It actually takes less than 11 seconds for you to grab their interest ad keep it. Within those seconds, you have to convince them of your value and benefits over those of your competition. Within those few seconds, you have to wow them through your newsletter printing or print newsletters for example. So you need to focus your efforts on getting those few seconds to work for you.
So how do you do it? You can start with the benefits. What is in it for them? What benefits can be derived from your business? Consider putting forward your key points. And as always, make sure that your target audience is at the center of your message in your newsletter printing. This way, you can oblige your readers to be focused on what you have to say. You have to keep them occupied with your design that they would want to stay and learn more about your offer. The bottom line is to view your marketing campaign from your target market's point of view. The more your marketing campaign is in tune with your target market's needs, the more you will become attractive to them.
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Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
