subject: Top Social Networks To Take Advantage Of [print this page] It is not easy to measure the return on investment when it comes to social media, especially for small companies with no dedicated social media account manager, no budget for social campaigns and no experience using social media. But social media can bring benefits to companies so much greater than the investments made on them. Many of the companies that thought about using social media early on are already reaping the benefits of using social media early. Of course, the social network you will choose for your business will depend on your campaign as well as your target audience. Some social networks work better with certain market segments.Here are the top social networks that companies should consider using for marketing, public relations and customer service. These social networks are incredibly useful and efficient now but having said that social media continue to evolve. This means that these social networks may no longer be the most popular or most efficient social networks in the coming years.
Facebook- Facebook is one of the top social networks in the world. Not only are there millions of people using Facebook, the users also spend more time on the network than other social networks online. According to Alexa, Facebook is the 2nd mos t popular website in America. You can start a fanpage for your business and network with clients.
YouTube- YouTube is a video-sharing website that has made celebrities out of nobodies. With hundreds and millions of views on the network daily, a video can go viral and help your campaign become popular. YouTube is now a mainstream marketing tool, used by both small and large corporations. Even if you are launching video ads through traditional media, make sure you also post the same videos on YouTube for even greater exposure.
Blog- start a company blog so that you can discuss product features and other information about your company for free. Blogging can be used for marketing, brand building and client engagement. Many blog hosts offer free services. You do not always have to pay for paid services right away.
Twitter- Twitter is a micro-messaging service that lets you post very short messages that people can easily read by people in your network. Twitter is a fantastic tool for quick messaging. You can easily send out updates to a very wide audience.
LinkedIn- LinkedIn is a strong professional network with over 50 million users. You can find people who owns businesses or who work in different types of professions.
