subject: The Steps To Successful Postcard Printing [print this page] Postcard printing is an effective and inexpensive way to promote your business to a target audience. This form of direct mail is still used by many businesses, including scores of retail businesses, every day. Like any form of marketing collateral, their success will depend on the quality of your postcard printer.
This isn't a job that you can do yourself. For a high impact piece that gets results, it's best to leave this job up to a professional printing company. It is unprofessional to print cards on an office printer. It simply cannot match the results of professional quality printers in terms of finishes, quality paper and coatings.
A postcard that gets results and communicats with your targetd customer is a very achievable goal. Here are some things you'll want to consider for your next postcard project:
Design
The right design is important. Potential customers will see the design first, so make sure that you invest time thinking about the concept. Your design should be eye-catching and visually appealing. The design of your card will be the first thing that people see, so make sure that it's high impact. Spend as much time thinking about the design, if not more, than the actual content. Your card shouldn't be too "busy," and should have a well planned layout that will elicit a response from your target audience.
Images
Images are very important, so make sure your image is in line with your marketing message and advertising goals. If your image doesn't make sense, change it to something that appeals to your marketing message. For example, you wouldn't use a picture of a pet for a landscaping company. Make sure your images fit your marketing campaign and convey the right message.
Color
Who says color doesn't matter? It does. Most post cards don't look good in a plain black and white font. So make sure you invest in four color designs. All of your hard work planning and laying out the design and images will be lost if the color is lacking. Make sure your colors are appealing and coordinated enough to get your audience to read your materials.
Paper and Coating
Durable quality paper stock is a must. Your prints may be exposed to the elements, so the paper you choose must be high quality printing paper. Coatings also help your materials stay sturdy, and you can choose among several coating options.
A successful postcard project is possible if you follow the steps above. By paying careful attention to details like images, color, paper and coating, your next postcard printing project can get an excellent return on investment.
