subject: Alumni Associations: Attracting More Applicants to College [print this page] Alumni associations collecting the success stories Choosing a college, school graduates want to make a contribution to their better tomorrow. After receiving a degree, they hope to become good specialists and find their place under the sun. Positive branding of a college could shift the applicants' preferences. Alumni associations which try to maintain contact with all the college graduates could be helpful for creating the public awareness of the benefits of a certain college. For example, some members of the alumni associations might have made progress in life. Telling their success stories, college administration could motivate young people to enter the educational institution. Organizing meetings with successful graduates, alumni associations participate in the college life, contributing to further well-being of alma mater. Attracting new talented students is important for intergenerational continuity. Becoming active members of alumni associations, people have an opportunity to express their gratitude to the educational institution and contribute to further well-being of the college. Though most colleges have a specialized department working on the college image, the efforts of former students would look much more natural and could be beneficial for positive branding of the institution. Possible ways of shifting the applicants' preferences 1. The strategy of celebrity endorsement is one of the most popular methods of attracting more applicants. By the way, it does not matter, whether the celebrity has graduated from this or that college or just recommends it to the wide audience. 2. Organizing meetings with successful employees, alumni associations contribute to positive branding of the college. It looks much more natural and this strategy is more effective for shifting the young people's preferences. 3. Activity of alumni associations demonstrates the level of college graduates and adolescents who might choose them as worthy examples for imitation and enter the college.
Alumni Associations: Attracting More Applicants to College
