subject: 5 Trends In Online Activities For A Medical Marketing Agency [print this page] Every business sector is engaged in heavy competition due to the current state of the global economy. Florida is in a unique position due to its large population of retirees. In order to reach the baby boomer population, hospitals, doctors and insurance companies often look to a medical marketing agency. Tampa and Sarasota are two communities that have large concentrations of retirees.
A medical marketing agency in particular has to be especially on target for their clients in order to keep clients at the forefront of the public awareness. Utilizing technology and internet communications has revolutionized marketing for this very occasion. Let us take a look at five of the latest trends in online activities that a medical marketing agency can utilize for their clients.
Dollars Will Continue To Focus Online
More and more advertising dollars are being spent for online campaigns, ranging from emails, newsletters, social networking, and viral campaigns. These online methods are particular useful for a medical marketing agency since costs are typically lower than traditional channels and metrics, like site visits, are easy to quantify. Media focus has been steadily shifting from print and traditional media to online venues for many years now and marketing will follow suit.
New Email Campaigns
The old spam messages of yesterday are being phased out. Instead of inundating inboxes in a 'spray and pray' manner, new, targeted approaches are delivering emails to potential customers in an efficient way. Compelling campaigns with a focus on analysis and reputation management coupled with keyword and content rendering will generate effective emails for a campaign.
Maturing Search Engines
Online searches continue to grow and evolve for both customers and businesses alike and will remain a mainstay for finding products and services. The available options are growing beyond just Google, with Bing gathering a strong domestic share and many international firms, like Baidu and Yandex maturing as well. Diversifying search engine optimization and taking advantage of new features, like geo-location, will benefit any medical marketing agency. Sarasota residents may be looking for a healthcare provider locally and by entering the city and specialty into the search engine, a variety of options will pop up. Helping healthcare providers rank high on those searches is what medical marketing agencies are experts at.
Targeted Website Messages
It is no longer sufficient to just create a webpage, throw up company information, and hope that passer-byes will actually turn into leads. Personalization and targeted messages are how websites are delivering new content and conducting advertising campaigns. By analyzing a visitor's referring URL, search terms used to land on a site, and geo-location to tailor web content to specifically match projected needs. A website that is able to discern between a person looking for a hospital with a strong cardiac team or a cancer treatment specialization will be exponentially more effective than a catch-all site.
New Online Channels
Search engines, emails, and websites are not the only potential avenues for a medical marketing agency. With the advent of 'Web 2.0,' there is a wealth of new online content delivery methods. Mobile phones have their own browsing capabilities along with messaging and apps, rich media allows for the delivery of videos and podcasts, and social media from blogging to social networks and user-generated content are the latest Internet technologies. Each one of these content vectors has its own set of demographics, capabilities, potential, and merits. Mastering the latest wave of communication is essential for effective advertising and reputation management.
With a wealth of inexpensive and effective online activities, any medical marketing agency can invigorate their clients' image.
