subject: A Marketing Mba Overview [print this page] With the internet able to reach a bigger and broader consumer audience, marketing is continuing to play a major part in our lives -- maybe now more than ever. With television, radio, newspaper and magazine advertising typically reaching far more limited audiences, often only city, state and occasionally nation wide, the internet moves marketing into a new realm in which the audience may span millions, even billions of people in countries worldwide.
With this newest aspect of the field, comes a continued need for marketers to help companies better reach their audiences, promote products, develop public relations, deal in customer service, analyze trends, and work in various other aspects of the industry. With an MBA in marketing, you can prepare yourself with current information and an education in an industry that is rapidly changing and find yourself at the forefront of an exciting and evolving field.
Coursework
To some who are interested in marketing or have a background in the field coming into their MBA work, much of the business might seem common sense. Others may prefer to take a more 'hands on' approach, choosing to learn out in the field. Still, much can often be learned from classes and coursework. Whether you are studying how to better analyze consumer behavior or reach a broader consumer audience, you may be surprised at what you still have to learn from the coursework and subject matter involved in your MBA work. Here is some of the subject matter you might find yourself presented with while attaining your MBA.
Advertising
Global marketing
Consumer relations
Brand management
Marketing research methods
Legal issues in marketing
Marketing strategy
Consumer behavior
Jobs & Career Potential
There is a wide variety of positions in which you might find yourself or that may be available to you with an MBA in marketing. You may find you want to work in promotions, sales, product pricing, public relations, consumer strategy, customer service, and similar or related areas. Moreover, your job or career may be in the government sector, a corporation, a smaller business -- your options really run the gambit since there are marketing roles in just about any organization that needs to promote itself, its products, or its services. The available options and opportunities make marketing an attractive field for those who want to advance their career and may want a variety of options when it comes to the roles and responsibilities they undertake in their profession.
Salary
You'll likely find that your salary with a marketing MBA may depend largely upon the type and size of business or organization with which your work. While you may not find yourself starting out in management right off, here are some averages from the Bureau of Labor Statistics' May 2008 National Occupational Employment and Wage Estimates that could give you some idea of what those with a marketing MBA might be making.
