subject: Brochure Printing That Gets Results [print this page] Brochure printing is a tried and true way to generate revenue. As marketing collateral, it instantly tells prospective customers who you are, what you do, and what type of services you provide.
Even with online media, it is still used by millions of businesses today. To get the most out of your brochure printing, make sure you keep these rules in mind.
Making An Impact With Effective Brochure Printing Design And Layout
The popular saying is that you don't get a second chance to make a first impression. The same rule applies with brochure printing. Customers will take a look at your brochure and make a split second decision about whether they want to read it based on the graphics, layout and design.
With this in mind, you must ensure that your layout is easy to read, is visually appealing and looks professional. Get a professional graphic designer or hire a printer that will assist you with professional graphic design. There's nothing worse than taking the time to conceptualize and develop brochure printing only to have it ruined by an unprofessional appearance and poor layout.
It is best to manage the design and layout before any content is written in the brochure. The layout will determine how much room you will have to put content in your brochure; you don't want to make it too wordy, but it should be concise, to the point and should flow with your design. You'll need to develop things such as corporate logos, colors and images that will be included in brochure printing.
It's important that the layout convey your corporate message and brand identity. If your company is rather conservative, a conservative approach to your brochure printing would ideally fit with your marketing communication goals -- subdued, traditional colors and fonts. If you're a funky, creative company, you'll have a bit more leeway to include things such as bold graphics, creative fonts and even creative graphic images. It just depends on the message that you want to convey with your layout.
Sell With Your Content
Now for the second most important thing -- the content. What's said in the brochure is very important. Ideally, you need to identify your purpose and keep it in mind when developing content.
Your content should educate customers about your products/services, explain why they need your products/services, and include a call to action or asking for the sale. It's best to keep this short and to the point. No one likes to read brochures that are too wordy. When it comes to content, less is more.
A good brochure printing company can help you develop all phases of your brochure, from layout and content to printing.
