subject: The Impact of Autoresponders in 2010 [print this page] Author: Simon Stepsys Author: Simon Stepsys
If youre one of those marketers who keep saying, I know, I know I havent built a list yet, then shame on you. Im going to make sure you understand the importance of having an autoresponder system in place for the 2010 marketing year.
There are too many marketers who are lazy about list building. Then they have the nerve to complain that theyre not making much money only a few hit or miss sales even though theyve had ample traffic. Most of the time, it takes a few communications with a consumer to convert them into a buyer. You cant expect to continually come up on their search radar and be the one out of millions they choose until you happen to snag them as a customer.
With new FTC regulations, you wont be able to convert as easily since hyped up testimonials and sales copy will be against the rules, so an autoresponder will help you convert people using less risky verbiage, allowing you to educate and inform your prospects over time.
You want to have opportunities everywhere that capture names and email addresses where you can reach out to your target audience on a regular basis until you do build enough trust and loyalty or inject enough curiosity in them to click the order button.
The good news it doesnt have to cost you a penny to build a list. There are free list builders if you simply dont have the money to invest in the paid versions. Its also easy to set up as far as technical prowess goes its as simple as clicking choices for your form, and then cutting and pasting code into your HTML.
You dont even have to be a professional writer to get a viable email autoresponder system up and running. There are tons of private label rights packages that are made for autoresponder campaigns.
You just buy them (usually less than $1 per page), put your introduction in your autoresponder, paste the PLR you bought, and give it your own signature. You can also alter them if you want to provide your own unique slant.
In 2010, if youre a copywriter, you might want to consider launching a service to provide autoresponder campaigns for marketers who dont possess that particular skill. It can be lucrative when youre selling something that makes it convenient for others.
You want to make sure that your autoresponders comply with recent FTC regulations. That means if youre endorsing a product, if youre promoting someone elses product (or your own), you need to be honest and learn the FTC rules before you play with testimonials.About the Author:
