subject: Starting An Internet Business Made Easy! [print this page] I know a lot of people who have an idea for an internet business. They just need to know where to begin. When we talk, I encourage them to learn how to find and use keywords in their niche. Keywords are crucial because they are the basic building blocks when you start an internet business. You use keywords in your articles. Google finds your keywords in your titles and in the body of your article and ranks your page higher. People find your page because you are closer to the top, and you get more traffic. With more traffic comes more sales. It is that simple.
So it makes no sense to just pull keywords out of thin air. People will not find your articles that way. Once article can include up to five or six keywords, so I let the keywords dictate what I write about. All that matters is what people want to know. If you keep that in mind, you will get very rich on the internet.
Your top keyword should be in the title of the article, preferably at the beginning of the title. If I am typing in "webinar strategy," and I go on to Google and see an article called "Webinar Strategy: Four Ways To Promote Your Business," I am likely to look at that article. It is relevant to what I want to know.
Keep in mind that your title should help you rank higher in the search engines, but it should also peak your reader's curiosity. If it is interesting, people are more likely to read it. Remember that you want them to see you as an expert in your niche. You also want to generate some backward links and have them sign up to be on your list.
When they go to your site from your article, they will sign up for your list and get whatever other information you have. You should also repeat your top keyword a few times in the article itself and even sprinkle less competitve keywords throughout the body of the article and rank in Google for those, too. You can end up doing double duty with these less competitive keywords.
So begin by doing your research. Figure out exactly what people are typing into the search engines for your niche. Then use those keywords as much as possible. You will see a difference in the amount of traffic AND your sales!
