subject: Inspire and Impress Travelers With Social Media Management for Hotels & Resorts [print this page] Tourism is an industry going strong, but one that depends heavily on the desires and recreational decisions of the public. Getting your business out into the places where potential customers are exploring those things is essential. With social media management, your business can go way beyond the local ads and provide the public with exactly what it is they're dreaming about.
Timing is Key
In word-of-mouth (WOM) marketing, the famous "location, location, location" mantra doesn't always work. What matters is relevancy and a solid, well managed campaign can deliver that. Using paid social advertising your hotel information will be in the exact place that your potential customers are, but it will only be there when they are. That flexibility makes it incredibly cost effective and easy to track.
Using a professionally created ad that should involve an impressive visual, exposure for your business will continue to grow. On sites like Facebook you have the added feature of creating a presence that can be Liked,' allowing the information to show up in user's profiles and attracting attention.
Your ads will link back to a Facebook page or directly to your own site which will inspire the visitor with loads of pictures and information.
Getting the Word Out
Through link building campaigns and fresh content your social media management plan will help to generate buzz and excitement about your location. Develop your own blog covering the exciting events that take place nearby. Or simply depend on your social marketing professional to weave the right content around the online world, bringing traffic back to you from the far corners of the globe.
Bookmarking is a powerful tool and can be utilized to build interest in your business and its location. Once travelers are curious and have a desire planted to go somewhere, you can direct them to your own hotel or resort and reap the benefits.
For Business or Leisure Travelers
A LinkedIn profile for yourself or your business can generate revenue from this highly lucrative and dependable sector. LinkedIn is mostly for professionals and will allow you to network and connect with the hard workers and decision makers that populate this community channels.
Photo based networking such as Flickr is another fabulous way to fire up the interest and desire for your location. Creating a Flickr profile and uploading amazing shots of your location is all part of the full service offered through a social media management solution. You can count on the shots to be professional and can even reserve certain rights (if the photos are yours) to continue generating linkbacks.
Connect with visitors in an inspirational sense using social media management. That connection will allow you to feed their desire to visit and also create a fantastic way to build up your customer service skills. Through paid WOM advertising, blogs and link building campaigns your hotel and resort business name will become well known. With the added benefits of WOM that rely on visual impressions, your business will soon be transformed into a trusted vacation destination.
Inspire and Impress Travelers With Social Media Management for Hotels & Resorts
