subject: SMB Marketing [print this page] Once those items are addressed, the chief marketing officer is now ready to address the issues of pricing and packaging. Is the product priced so that it is perceived as a true value? Is the packaging reduced so that it's appropriate in quantity and scale for a smaller business? These are some of the key considerations that must be in place for a successful campaign. Finally, the CMO will reach the point where he can craft a specific smb marketing strategy to successfully increase his or her company's revenues from the smb channel customer.
