subject: When planning marketing promotions use the 12 - 6 - 3 - 1 Rule [print this page] Following a planning system like this one will enable you to have a clearer picture of your overall marketing allowing you to time track the effectiveness of your campaigns and make adjustments when necessary without the stress of trying to create promotions under pressure. The end result will be a consistent and more effective marketing program, ultimately resulting in a better return on investment (ROI).
When planning marketing promotions use the 12 - 6 - 3 - 1 Rule
