subject: Worldwide Over-the-counter (otc) Drug Market [print this page] The Worldwide Over-the-Counter (OTC) Drug Market
Over-the-Counter (OTC) drugs are non-prescription drugs sold to consumers by convenience and grocery stores. These drugs include pain relievers, cough and cold remedies, sleeping aids, antifungals, and other products approved for use as a self-medication product. There has been a particular focus in the pharmaceutical industry on OTC drugs, and in several market research reports over the past decade, Kalorama Information has covered the strategies pharmaceutical companies are using in the OTC market. ( http://www.bharatbook.com/detail.asp?id=135446&rt=The-Worldwide-Over-the-Counter-OTCDrug-Market.html )
This report, The Worldwide Over the Counter (OTC) Drug Market has market sizes and forecasts in five general segments:
Analgesics
Allergy, Cough, Cold, Flu Remedies
Gastrointestinal Remedies
Dermatologics
Others, including
Smoking Cessation Products
Sleep Aids
Hair Growth Remedies
Diet Aids
Revenues for each segment were generated using dollar and unit sales for key products in each segment and region. The report provides examples of OTC drugs in each general region, segmented as follows:
Asia Pacific and Africa
Europe
North America
South America
Issues and trends explored in this study include:
Mergers and Acquisitions
Distribution and Safety Issues
Consumer Advertising and Promotion
Demographics
World Health and Life Expectancy Trends
Prescription vs. OTC Industry
Rx-to-OTC Switch Industry
Economic Trends
Health Insurance Issues and Trends
Consumer Issues and Trends
Regulatory Environment
Access to Medicine
The report includes incidence of conditions which are often treated with OTC medicines, health statistics related to the industry, birth rates, world population, populations by region and issues affecting the market as a whole. Information is presented as a worldwide overview, with special emphasis on the U.S., Japan, Germany, and other key markets. The market segments provide an overview of demographics, information about products available in each region, market estimates and forecasts.
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