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subject: Tulsa Online Marketing For Generating Leads & Traffic [print this page]

The Great Big Picture of Internet Marketing

Get the Big Picture

There are at least three big pictures of internet marketing:

1. How all the pieces of internet marketing fit together

2. Ways of maximizing your profits

3. Your own personal internet marketing business plan

The better you understand the big pictures, the better

you'll be able to focus your efforts on what you most need

to do right now to optimize your internet marketing

business.

How the Pieces of Internet Marketing Fit Together

There are three main components to internet marketing:

1. Building blocks the tools you can use

2. Activities what you do

3. Revenue sources what people are going to pay you

for

The last page of this document is a diagram that explores

the details of these three components, and shows how

they fit together. Print it out and post it where you can

refer to it to help you capture the big picture and see

where you have opportunities to build your business.

For recommended resources and to deepen your

understanding of each item, refer to the interactive

Keys to Profit Maximization

There are four main ways to increase your profits:

1. Increase the targetted traffic coming to your website

2. Increase conversion of traffic to paying customers

3. Increase the revenue received per customer

4. Reduce your costs

If you neglect any of these, you leave your success to

chance, which probably means your business will limp

along for a while and then die.

But you don't need to focus on all four all the time. You

should take time periodically to consider which is holding

you back the most, and then focus on improving in that area

till your business is better balanced.

Costs include more than just money for example, time,

stress, opportunity costs, etc.

Be careful not to focus too much on minimizing costs.

Sometimes excercizing a little courage and increasing your

spending on productive activities is the best way to increase

profits.

Your Action Plan

All the knowledge and big picture in the world won't earn

you a penny if you don't put it into practice.

Decide which of the items on the following page you're

going to impement, and then make a detailed plan for how

and in what order you'll do it.

by: Jess Vess

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