subject: Publishing And Media Marketing Using Videos [print this page] In todays highly competitive world of businesses, every organization strives to promote their products or services in the global market. In order to promote online content, publishing and media industries use several strategies to market their products. Marketing is one of the best ways to gain an edge over the competition. Online marketing with streaming media service is one of the most effective ways to expand the marketing reach at a relatively low cost.
Live video webcasting allows you to present the data with graphics, texts, and more. Streaming media service involves delivering contents to the customers or audience through webcast streaming and live video webcasting. Online marketing requires creativity in design and development in different stages. TalkPoint offers advanced streaming media service for faster and cost-effective marketing using videos. Both publishers and sponsors are benefited from the streaming media technology. While the live video webcast enables the publishers to broaden their online content, in turn the advertisers can build their brand value. This streaming media service enables the advertisers to reach the audience in a faster way than the traditional methods of marketing via banner campaigns.
TalkPoints enhanced service options allow publishers to increase the value of their marketing outlet. With their standard streaming media service or the simpler self-service options, publishers can conduct or stage their marketing events in an easy way. Publishers can also increase their revenue by capturing a larger share of advertiser community's marketing budget. Even novice publishers can deliver high margins using the cost-effective webcasting service.
Sponsors can reach qualified and prospect business partners with webcast streaming sessions. From identifying potential customers to complementing print advertisers with more information, live video webcast technology generates detailed sales lead. Another prominent feature used by their online video webcasting solutions is lead scoring, which helps in sales follow-up.
