subject: Fundamentals Of Search Engine Marketing [print this page] The words which feature in your linking structure should earn their place. They should be the keywords that you will be targeting. These are referred to as "anchor" text when used as phrases that will be linked from, and they inform search engines what the user is searching for based on the user's click' actions. These are only intended as a guide to some of the most important factors, among a host of other important aspects to take into consideration when planning your search engine marketing strategy.
