subject: Instaconversions: Discounts As A Tool To Increase Sales By Instaconversions [print this page] Online stores use discounts as a tool to entice customers to participate in purchases such as with the program InstaConversions. These incentives greatly help to increase sales. The stores philosophy or way of thinking pertains to scheduled sales as ways to better market their products or featured items. They feel that these discounted items create the interest to get prospective customers in the door, so that they will be further tempted to purchase more merchandise than initially intended. In this way, these promotional sales or discounts help to market the stores items.
Online stores have become creative in the manner in which they present their promotions. Some advertise: buy one, get one free, while others offer: buy one, get one off. Still other stores will publicize a discount for a specific brand. Another effective method is the InstaConversions program. All of these methods of marketing are very effective, depending upon the demographic area of the store, as well as the types, ages, and genders of the customers targeted. When individuals feel as though they are receiving a deal, they tend to be more willing to spend money. Some stores point out and circle, on the customers ending receipt, the amount that the sale saved, thus reflecting the total monies that one saved by shopping at this particular store, due to the discounts provided. It is important that a discount or promotion be limited to a specific level of time. If the length is too long, the incentive and excitement weakens, however if the time is too short then customers will not have ample time in which to visit the stores to make the purchase. The time allotted for a promotion must be targeted for just the correct length of time to spark interest and not rush the customers. This is where research should be completed by a stores marketing team, as to the details that will maximize the full benefits of this type of promotional sale.
Offering discounts is a strategy for a store to advertise, thus triggering enough interest for prospective customers to visit the premises of the store, when they might not otherwise do so. In this way, many new customers can be established.
Many stores will advertise a coming sale in the following ways:
Newspaper ads
Television commercials
Radio announcements
Postcards sent to every residents in a specific area
Flyers to regular customers
E-mail notices to regular customers
InstaConversions Program
When a store covers all of the above methods of marketing, there is little chance that the sale information will escape any person who is even the least bit interested or curious. Since it is human nature, that most individuals love a bargain, one or more of these methods of informing individuals about an upcoming sale is bound to be noticed. As to the best type of exposure, this depends upon various components, including the type of items offered for sale. With the economy struggling, many stores are offering increased discounts with more perks than ever before.
