subject: How is your page going to stand out -articles [print this page]
A significant portion of your web content should be original, and contain value-added content. For example, a blogger spends a couple of hours writing a blog post on some current topic, and thousands of others do so as well on the same topic. This blogger, however, did her homework. She went beyond the incremental knowledge on this subject that many of her peers had, and took the time to create specific, in-depth content. This in-depth content takes much longer to create, but it will truly set her site apart from a lot of the lesser experts on her topic. Occasionally, a single unique phrase within a paragraph can increase conversion rates. Thorough content's added value can hold your audience's attention, raise feedback, increase subscriptions and revenue, and increase your sites popularity.