subject: Seven Steps to a Successful Trade Show Exhibit [print this page] Once you are in the actual date and time of the exhibit, everything should be full blast and everything is settled. You can also add up to your show by making it interactive and ask the audience or client to participate. Be hands on and make sure that you are into the positive side of letting the audience know more about the product and the possible threats to it. That is one form of educating the audience. You also have to identify leads and prospective clients and have enough time to follow up on them.
