subject: The Stories Behind Car Logos [print this page] 12. BMW: Rounding off this list is drivers' favorite BMW. The abbreviation stands for Bayerische Motoren Werke AG (Bavarian Motor Works).The two-layered circular BMW logo, also described as a roundel, has been interpreted to represent a spinning propeller, considering the company started as a manufacturer of aircraft engines. The white and blue colors represent the official flag of Bavaria, a state in Germany where BMW originated.
