subject: Goal Setting SMART-FU Way [print this page] Author: Jean-guy Francoeur Author: Jean-guy Francoeur
SMART-FU: Specific A goal needs to be very clear and unambiguous. Running a better practice or having a lot more clients is near useless. By better do you mean more profitable, more organized, higher cashflow? How many is a lot more clients? Measureable Whatever your goal is must be countable, so that you can, in very definite terms, identify how far along you are. For instance, My goal is to run a practice that has a net profit of . Attainable Any goal must be within the realm of possibility. From time to time I come across a person who likes to set outlandish goals sometimes just because they like the way they sound: I want to be the next Dr Phil. Realistic Your goal must be realistic. You must take into consideration the gestation or incubation period required to meet your goal, the finances to fund it, and resources to satisfy it. Often we set goals without considering these things and as a result our goals are not realistic. But equally as often we set goals without fully considering every resource we have and end up setting goals that are quite low, but we never actually ever find out. Time oriented Parkinsons Law states work expands to fit the time allotted to it. Every goal must have a definite deadline, or who knows when (or if) it will ever happen. A dear friend of mine, Jeff McLeod, has coached over 100 clients to small business success. This company franchises students to run small paint contracting businesses. For most college students owning a business, managing crews, servicing customers, planning and executing all marketing strategies, performing direct sales calls, and turning a healthy profit is unimaginable. Jeff runs his business very tightly, and strongly believes in the power of goal setting. Over the last 18 years of working intimately with a couple hundred young entrepreneurs Jeff has a highly evolved method for helping otherwise inexperienced students become goal achievers. And this is the most important part of effective goal setting, or rather; this is what makes goal setting effective: Follow-Up This is being held accountable to the SMART goal youve set for yourself. Most of us require someone else to hold us accountable to our goals. As we create habits of achieving goals we eventually learn to hold ourselves accountable assessing our own progress repetitiously. by Jean-Guy Francoeur (www.JGFMarketing.com) About the Author:
I take companies from ZERO to HERO with cutting-edge, no BS Consulting!
I am the Author & Publisher of Answers Youre Aching To Know, Booming Practice Business Blueprint, Booming Practice Advanced Marketing Toolkit, a Professional Speaker, Business Owner, Marketing Expert and Entrepreneur.
