subject: Social Media is the Industrial Revolution of the Noughties [print this page] Being mysterious is out, being approachable is in As pointed out at the beginning of this article, there are trends in how consumption is actually applied. A lot of the psychology of this consumption can be derived from the advertising of previous decades. The early 90s were all about perfection, success and happiness. Going further back, the 70s were about being a rebel and the coolest guy in town, getting all the girls with THAT bike or THAT hair gel. Today, sustainability pushes people's buttons (yes, it is actually sexy). But even more so, it is about being attainable, approachable and genuinely caring. And unlike advertising, Social Media isn't a trend. It's a groundbreaking new interactive technology that is quickly expanding. In fact, the amount of time you've been involved with Social Media makes a difference to your standing with your consumers. But more about that next time!
Social Media is the Industrial Revolution of the Noughties
