subject: Selecting the right name for your brand [print this page] So choose your brand name wiselySo choose your brand name wisely. It is the means by which consumers will recognize and ultimately purchase what you are selling, whether it's cars or canned fruit. Select a name that is unique, but memorable and stands out in the minds of potential customers. For more trademark insights and examples of fanciful, arbitrary, suggestive, descriptive and generic marks, visit the Frequently Asked Questions section at www.FlatFeeTrademark.com.
